Growth is driven by active service technicians on the platform.
At an average of about €100 per service technician per month, reaching €20M ARR would require 16,667 service technicians on the platform.
Y1
10 technicians
Build and test MVP.
Y2
1,000 technicians
Sell to small and medium businesses with 10–200 service technicians.
Y3
2,500 technicians
Win first medium enterprise customers with up to 1,000 service technicians.
Y4
7,000 technicians
Win first large enterprise customer with 5,000 service technicians.
Y5
16,667 technicians
Reach the platform scale required for €20M ARR at the assumed average seat price.
Growth path